BaubleBar - SEO

background

BaubleBar wanted to proceed with a migration from their pre-existing e-commerce platform to Shopify in Q2 of 2022. B&T worked hand-in-hand with developers to successfully shift the site to the new domain, while enacting a holistic content plan to help drive keyword growth and improve non-branded keyword rankings for both organic and paid channels.

Our Solution

  • Established a detailed URL-by-URL migration roadmap, building out a redirect plan, a new URL protocol for the new site, and extensive refreshed metadata and on-page copy that would be ready to be pushed live from the second the switch was flipped on the new site

  • Working with brand stakeholders, B&T completed an in-depth site review for the Shopify domain, allowing for pre-launch UX, UI and site speed recommendations to be implemented before the new site went live

  • Ideated and created a blog strategy to bolster site changes and keyword rankings

The Outcome

  • An immediate, significant increase in site traffic and conversions, thanks to a successful migration

  • A continued increase in highly valuable keywords, with thousands of new or improved first page SERP results since Q2 2022

  • Reduction in CPCs for search ads thanks to an increased site catalogue and optimized structure

First Year Results

65%

increase in traffic growth (Q4 2022)

41%

increase in traffic growth (Q4 2023)

227%

Increase in total keyword rankings (q4 2022)

11%

Increase in total keyword rankings (q4 2023)

80k+

Impressions generated by blog pages

73%

increase in orders (Q4 2022)

Ongoing Results

25%

increase in orders (Q4 2023)

XX%

reduction in CPC

“Space for quote”