Proprietary Tech

An Analytics Agency With Proprietary Technology 

We wear a lot of hats here at Block & Tam and thanks to our dedicated product team who are constantly developing new tools to help our teams better manage your media, we're more than just digital marketers — we’re an analytics agency too. 

From using AI to analyze data sets, to customized performance alerts at your fingertips and historical product data analysis, we're always imagining better ways to make the most out of your advertising spend while delivering your team the most robust insights.

The product team works closely with the channel teams, meaning we build marketing analytics tools that actually add value and solve a problem – not just for the sake of saying we’ve built them.

Innovative Tech for Enhanced Media Management

We build tech that actually adds value, not just to brag that we've built something that you’ve already seen and been disappointed in. Block & Tam's proprietary technology, offers powerful solutions to manage your media, from AI-driven data analysis to instant performance alerts. With years of experience building custom products and managing these channels, our solutions are designed to help you make the most out of your advertising spend while gaining maximum insights.

Custom Data Warehousing & Consolidation

As a marketing analytics agency, we understand that the cost and complexity involved in large-scale ETL projects is a major blocker to marketers who are looking to quickly connect and derive insight from their various sources of data. Don't waste your time or money. Our multi-skilled data, analytics and marketing experts can securely import, clean and connect any of your data into one consolidated warehouse (1st or 3rd party) in a matter of days; rapidly creating a new accurate source of truth for all future reporting, which we help you pull into any report, dashboard or BI suite. Already have a data warehouse and just need to add one or two new sources to it? No problem, we offer one-off projects too.

Automated Alerts and Notifications

If your business is fast-paced and competitive, you need to know the second that opportunities or threats arise - our Alerts technology allows us to turn the things you need to know about your business, into automated alerts or notifications that can be sent to you by email, SMS or Slack whenever you need them.

The second that impression share drops for a certain audience in a given location, local searches increase near to your store, or a competitor bids on your brand (to name but a few) - you'll know. Similarly, if you have teams in different timezones who require visibility on performance; we can send automated status reports and alerts to these teams at a suitable time for them, without you needing to stay awake late; because we all need sleep!

Custom Marketing Analytics Dashboards

Before working with Block & Tam, our clients tell us they regularly looked at data from lots of different sources and formats, then struggled for hours to connect them, derive meaningful insight and action plans, and build internal reports and presentations - trying and often failing to connect the dots... With Block & Tam it's a walk in park (accompanied by the tranquil sound of clarity!).

We've designed a suite of best-in-class reports from across the digital realm; used by senior marketers at some of the world's leading brands. As a client you will receive access to these templates as standard and also be able to request custom reports to connect and derive insight from all of your data. Want a central view of your Meta, Google and Ecom sales data alongside each other, including the various attribution models? Simple. Want to see wholesale or retail partner bidding strategies on your brand terms; and which pages they send the traffic to (with share of shelf and pricing data)? Done. There are (almost) no limits.

Meet MetaTranslator.ai

Block & Tam's clients have expanded, or are in the process of rapidly expanding, internationally. One of the biggest challenges they face is making each version of their international website as relevant as possible in each related market; with relevant local copy and metadata. Translation projects often come at huge cost, with massive amounts of internal resource drain. We listened to our clients and built Meta Translator - a self-service tool that allows your team to automatically translate and publish all on-page copy and metadata into any language in a matter of clicks, not years. The quality of the translation output is astounding, and clients are using Meta Translator to improve their organic performance (traffic, customer experience, conversion rate etc) for international markets that otherwise would be ignored or de-prioritized due to cost or time restrictions. Click here to set up a demo. 

  • Marketing analytics serve to elevate your marketing efforts to the next level. It’s about tapping into rich data to evaluate the effectiveness of current marketing campaigns, then in turn, optimize them for greater ROI.

    It’s also handy for marketers to have access to historical campaign data to inform future campaigns and ensure their success. Marketing analytics agencies can help clients wrangle this data and parse it into easy-to-action reports, streamlining the process and ensuring that all decisions are informed.

    With marketing analytics, companies can get a greater insight into their consumers and clients, adjusting their efforts to make sure they’re targeting the right people - in the right way.

  • With marketing analytics, you can eliminate the guesswork. Accessing in-depth data means that you’re no longer relying on anecdotal evidence or ‘vibes’, but actually tapping into the way people are responding to your content.

    There are many benefits to be had when accessing marketing analytics.

    • Improve UX by understanding exactly how customers feel and react to your products, website, and social presence

    • Adjust campaigns as they’re active, based on real-time data that reflects how it’s being perceived

    • Calculate ROI to ensure that every dollar is being used efficiently

    • Plan ahead by looking at data from past and current campaigns to see what works and what can be changed

    • Access granular data about the type of customers that your products and brand are attracting, and tailor your efforts accordingly

  • Data needs to be analyzed to inform strategic business and marketing decisions. Without analytics, it can feel like you’re groping in the dark with no directives. Using data, companies can access insights into the following:

    • Customer trends and preferences — What messaging resonates the best with them? On which platforms are they most active and receptive? What are they researching, and what are they buying? Which ads lead to conversions, and which go unnoticed?

    • Customer support — Ideally, a customer’s journey with your brand will be as seamless and pain-free as possible. Using marketing analytics, companies can uncover steps in the buying journey that can be improved.

    • Messaging and media — From display ads to social media and everything in between, there are so many channels through which brands can reach their audience. Marketing analytics will help uncover which messages are resonating with specific customers - and in which medium.

    • Competition — It’s always good to keep an eye on what your competitors are up to. A marketing analytics agency can do just that, showing how you compare, where you’re falling short, and what you could be doing instead.

  • When it comes to marketing, analytics data can come in from a lot of sources. This can make it hard to bring everything together, parse the information, and come up with insightful learnings. But you can put away the confusing spreadsheets: A marketing agency like Block & Tam exists to make the process of understanding data much more manageable.

    Custom dashboards allow marketers to see all their information, in real-time, at a glance. Along with dashboards that pull in data from a range of sources, we can provide you with a customized report that collects everything into one place, to make it easy to digest - and from there, you can make informed decisions that’ll benefit your marketing efforts.

    It can be hard to look at walls of data and derive any useful information from them - especially if you’re a creative rather than a numbers person. Custom marketing analytics dashboards make the process a piece of cake, collating everything you need, and highlighting how it all fits together.

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