Shopping & Product Feed Management

Trusted Product Feed Management Specialists

At Block & Tam, we simplify your multichannel ecommerce operations. Unlike most agencies, we manage all aspects of your product feeds to make sure they keep up with changing retailer requirements. We also optimize them to deliver the maximum performance on each channel. 

Along with gaining insights into your product marketing across multiple channels, our product feed management services enable you to better monitor and optimize your listings and ads for the best return.

The Art of Product Feed Optimization

Product feed management tools are only as good as your ability to optimize the output for each engine and social platform. We offer best-in-class product feed management services that will keep your business on track. We'll set you up with an efficient system that optimizes your product feeds and continuously monitors them for results. Every product feed has nuances, we master them. Our team will work closely with you to ensure that your product information is up-to-date and in tune with best practices.

Personalized Product Feed Management

We understand it can be overwhelming to keep track of the hundreds of paid search, social media, and affiliate feeds eCommerce brands need. Our data-driven solutions enable us to automate and centralize your feed optimization, product listings, and data synchronization processes.

We’re no strangers to the nuances of different CMS platforms and the best way to generate product feeds that you can rely on.

Adapt To The Changing Rules

In this industry, the rules of tomorrow might look very different than they do today. Luckily, we are experts at adapting. Our product feed managers ensure compliance as the rules and regulations change across different channels. 

Every retailer, from Google to Amazon, has their own set of standards that must be adhered to in order to list products successfully. Failing to meet these requirements can result in a business not being able to list products on certain services or having its listings removed from services it is already listed on. 

BigCommerce/
Feedonomics Partners

Known for being the industry’s most versatile solution for innovative eCommerce, we are proud to partner with BigCommerce and Feedonomics. Our close working relationship entitles us to early access to alphas, betas, and new products to market.

Our team of product feed managers uses these platforms to optimize products, catalog listings, data protection, and much more.

Tech When It Matters

Good Product Feed management isn’t just about deploying compliant feeds, it’s also about utilizing the data to give you more insight.

The engines haven't built tools to see product data trends over time...but we have. Through our proprietary tech, we're able to see trends in your product data several years back which allows us to optimize your account better while feeding those valuable insights back to your team.

We’ve also created proprietary tech solutions to add even more value:

  • Flag disapprovals as soon as they happen

  • Constant monitoring of feed health

  • Custom labeling and Promotional IDs

  • Product title and category optimization

  • Product type and custom labeling

Ready to get started? Let’s Talk

Product Feed Management FAQs

  • A product feed is a type of digital file that contains a list of a brand’s products, along with data such as product information and attributes. Product feeds come in a variety of formats, including XML, CSV, JSON, and TSV. They are sometimes called data feeds or product data feeds.

    Product feeds are used by large retailers, as well as sales and marketing channels such as Google Shopping, eBay, Facebook, Instagram, and more. They interpret the data from the product data feed and display it as product listings on their sites.

  • As your brand grows, you’ll want as many sales and distribution channels as possible. From the social media channels that your target customer demographics are active on, to the major aggregate retailer sites, as well as search engines.

    In order to list your products or services, these digital distribution channels need to have access to your live product data. Product feeds allow businesses to keep all their product information in one place, making it easier to maintain and update this crucial data. For instance, you’ll want your product feed to update when items are out of stock, when prices change, or when new items are launched.

    Every retailer and platform has their own criteria for product feeds that businesses must meet to have their products listed, which is why it’s important to have a clean and dynamic product feed that can be quickly and easily adjusted where necessary.

  • The better and more optimized your brand’s product feed, the better you’ll perform on your various distribution channels. For instance, google shopping feed management and optimization will help you to perform better on Google. More detailed product information helps the algorithms of retailers and other platforms to better interpret your products. Then, when their users search for specific products, the algorithm will know whether your brand’s products are relevant and can display them to relevant customers.

    A complete and comprehensive product feed with valuable data, including additional images or detailed product descriptions, can help your listings to stand out from your competitors on retailer websites and marketplaces, ultimately driving more sales and revenue. When your listings are consistent and accurate across several channels, it helps to build a good brand reputation and reinforces a positive brand image.

    High-quality product feeds also build trust in potential customers. The more detailed and accurate imagery you can provide of your products, the more informed the purchase, the happier the customer. In short, shopping feed optimization can significantly reduce the occurrence of returns or negative reviews.

  • Product feed management encompasses the creation, maintenance, optimization, and distribution of your brand’s product feed. This includes ensuring that your product feed adheres to the distinct rules and criteria set by each retailer, social media platform, marketplace, or search engine. It’s not just about formatting your product data, it’s about optimizing it to increase your sales and revenues across your various key distribution channels.

    Getting your brand’s shopping feed management right is essential, but it can also be complex and time-consuming. As a best practice, it’s usually advised to allow specialist ecommerce marketing agencies to handle your brand’s product feed management, to get the best results for your business.

  • Businesses with large product ranges benefit the most from product feed management support. If you have multiple SKUs, then automated product feeds are a tool that can simplify your product feed distribution.

    If you’ve ever shopped online, you’ll know how frustrating it is when you go to purchase an item, then it turns out it’s out of stock. Shopping data feed management support ensures that your various ecommerce channels have updated or real-time data that informs them about stock levels, changes to pricing, inventory, and so on. This is especially important for businesses with product catalogs that change frequently.

    If you want to grow your business and integrate multiple distribution channels, product feed management is a necessity. Data feed solutions and product feed management tools feature templates that allow you to input your own product feed and customize it for each of your sales channels.

The Results