Marketing Analytics Services

Reporting & Analytics Services

When it comes to performance marketing, the appearance of your reports takes a backseat to data reliability. At Block & Tam, our robust marketing analytics services ensure accurate data capture, validation, and presentation.

Our goal is to provide you with actionable insights, enhanced control, and scalable solutions. We understand that reliable data analysis is crucial for making informed decisions and maximizing the potential of your performance marketing efforts. With our simplified reporting and analytics services, you can unlock valuable opportunities and achieve lasting success.

Analytical Services Providing Insight On Demand

Every client, no matter the size, deserves to have their own bespoke, custom reporting. Through smartly-crafted custom reports, you can gain detailed insights into your channels and products/services, before using this data to effectively target potential customers, fine-tune channel strategies, and maximize your ROI. No data source is off limits – if we can access it, we can use it.

Throw Out Those Templates

As part of our marketing analytics services, our clients have access to our specialist data and reporting team who, by accessing data from marketing/analytics/CRM/ecomm platforms (and frankly any data source), build fully automated reporting for the channel teams and the clients. This allows our channel teams and strategists to focus on analyzing the data and spend their time developing tactics and strategies to help drive growth for our clients, rather than pulling the data themselves.

Using our tech stack, we can pull data from any data source and map / customize categories and metrics based on our clients' objectives and KPIs. These are completely bespoke and built from the ground up. We can provide solutions with the most obscure data connectors when needed!

Custom Alerts

Our Alerts platform monitors your performance, competitor activity, and reseller information, automatically notifying you when something changes that you need or want to know about.

A drop in brand impression share? Driving traffic to 404s? A new entrant into the SERP? With our 24/7 reporting and analytics services, you’ll know about it before it can affect your performance.

Daily, Weekly, Monthly Live Marketing Analytics Dashboards

Access your data whenever you need it.  All of our clients have 24/7 access to all live reporting – and not just what you are used to seeing.

Examples of Different Reporting:

  • Product Performance

  • Social Creative Drilldowns

  • Audience/Demographic insights

  • Competitor insights

  • Cross-channel Attribution

  • Pacing

  • Profitability

Seeking Solutions? Let’s Find Them

Reporting & Analytics FAQs

  • While reporting and analytics are two different concepts, they certainly go hand-in-hand.

    Reporting is the process of collecting data and presenting it in an easy-to-read way. Think charts, graphs, spreadsheets, etc. Reporting is important for taking raw data and transforming it into information that the average person can read and understand.

    Meanwhile, analytics uses raw data to gain insights and draw conclusions. Rather than just reporting on the data, analytics is a deep dive right into it, to answer questions about why something happened, and what may happen in the future.

    Analytics services make things easier by collecting, reporting, and analyzing huge amounts of marketing data in one place, allowing you to see exactly what’s working and what isn’t.

    Good marketing analytics services combine both reporting and analytics to deliver actionable insights, enhanced control, and scalable solutions through accurate data capture, validation, and presentation.

  • Digital marketing analytics involves collecting data from a number of sources, and then interpreting this data to gain insight into user behavior and campaign performance.

    This data can include anything from page views and social engagement to e-commerce numbers, conversion rates, and display ad pacing.

    As a digital marketing agency, Block & Tam specializes in digital marketing analytics. This entails gathering data from multiple channels, for example:

    • PPC

    • Paid social

    • SEO

    The data can then be used to analyze key metrics, understand how customers are interacting with the brand, anPaid sociad in turn, inform future marketing decisions. Real-time insights allow marketers to act fast, stay adaptable, and deliver to customers exactly what they need.

  • There’s no point investing time and money into a marketing campaign if you’re not going to then measure its success.

    An analytics service is crucial for business success, as it gives you a valuable understanding of how you’re performing. From understanding customers to staying on track financially, there are a number of reasons why marketing analytics services are important.

    • Improve your customer experience — Ideally, every one of your customer’s interactions with your brand will be smooth and easy, delivering them straight through the sales funnel. Unfortunately, that’s not usually the case, but with analytics, it becomes easier to identify and eliminate pain points.

    • Adjust campaigns in real-time — Having access to real-time data through an analytics service is immensely valuable. You can see what’s working and what’s not, then adjust accordingly.

    • Calculate ROI — At the end of the day, it’s all a numbers game. Being able to plainly see where the money is going and how it’s working is essential, particularly when it comes to future campaigns.

  • Marketing analytics services provide insights into a range of areas:

    • Product performance — To see not only how your products are being received by customers, but also understand just how you stack up against competitors.

    • Social creative drilldowns — To understand how your paid and organic social efforts are resonating with multiple audiences.

    • Audience/demographic insights — To truly understand exactly how your audience thinks, acts, and responds to what they see online. Marketing analytics can provide an in-depth snapshot of your specific customer profiles.

    • Competitor insights — To not just keep up with competitors, but to understand what they’re doing and find a way to do it better.

    • Cross-channel attribution — To understand exactly where each customer has come from, and which marketing efforts led them to making a purchasing decision.

    • Pacing — To minimize under or overspending on paid ads while still achieving your advertising goals and getting in front of the right people.

    • Profitability — To keep your ROI looking healthy, and your sales ticking along.

  • Marketing analytics data can come from a lot of sources. Trying to track it without the help of a professional surface means you’ll be juggling a lot of plates: you can do it, but it won’t be easy.

    A custom report pulls everything into one place to make it easier to understand and digest, to then make informed decisions. Block & Tam offers not only custom analytics reports but also an alert service that notifies you immediately if something looks amiss.

    Timing is everything when it comes to marketing, so being able to immediately rectify any issues, before it damages your performance, is essential.

The Results