eCommerce SEO services

We Offer eCommerce Search Engine Optimization Services

SEO intersects and powers almost every area of digital and ecommerce marketing – yet it remains one of the least known and under-resourced functions in most businesses. Success depends on multi-skilled search engine optimization teams with the ability to bridge the gap between development, content, and ecommerce. 

Luckily, Block & Tam’s specialist SEO services offer just that. We are platform agnostic and experts in any provider. Whether you use Shopify, Magento, or Wordpress, we know how to use it. 

eCommerce SEO Services Tailored for Your Success

Your success is our success. Working as an extension of your team, our ecommerce SEO experts will carry out user experience research and analytics analysis to help implement several A/B testing scenarios to ensure that your website will be ready for conversion. The optimizations will prioritize site speed issues as well as analyzing where traffic drops off to understand if it’s a technical issue or a UX problem, ensuring that your website is always converting visitors into customers.

We Go (Way) Beyond Technical SEO Optimizations

Finding it difficult to explain your agency’s recommendations to your dev team? Is your dev team pushing back on SEO due to other priorities?

Don’t worry. We’ve got you covered. Our multi-skilled tech SEOs are trained devs on all web platforms. We handle the communications so you don’t have to. We even write code to save time!

Content Optimization
- Get advanced strategies & remove time-draining tasks

Our strategies are powered by 10 years of success for 50+ leading global brands, coupled with intelligent keyword and competitor analysis.

We’re not just consultants though, we’re doers. Whether it’s uploading metadata to your CMS or negotiating with UX on where to place optimized copy, our ecommerce SEO services cover it all.

International SEO Expansion- Expediting global growth

Say goodbye to expensive, time-consuming translation projects; our proprietary tool ‘Translate’ automatically updates your international pages with all the localized metadata and on-page copy you need – in a few clicks.

Sit back and watch the SEO rankings, traffic and orders grow – whilst gaining crucial insight into emerging markets that can power paid media investment.

Cross-channel integration- Enabling efficiency & scale

Our proprietary data services allow us to report cross-channel insight like the keywords to test reducing or increasing PPC spend on - empowering strategy and growth across both paid and organic channels.

And our paid and organic experts work collaboratively to create opportunities for each other – e.g. planning product page expansion for DSA activity.

eCommerce SEO Experts With Real Credentials

As an ecommerce SEO agency, we specialize in creating innovative strategies that make your business stand out in SERPs and are tailored to meet your goals. Our team of search experts puts your needs at the forefront while integrating the latest trends and industry best practices. 

Most recently, we achieved outstanding results for Ganni who came to us after experiencing a significant decline in rankings, traffic, and revenue following a poorly executed migration. To reverse this trend, we first rectified all migration-related issues before pursuing long-term international expansion across the US and Europe. Our partnership delivered a 73% increase in traffic in the first year and a 123% increase in the second. 

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Adapt and innovate your SEO to stay ahead

It’s no longer ‘the year of’ one thing - every year multiple evolutions and changes to technology, user behavior and search algorithms occur and it’s crucial to stay on top to stay ahead of competitors

Voice search

We conquer voice search challenges by optimizing your website for voice-activated devices, adapting content for conversational queries, and providing insights to stay ahead in this dynamic landscape.

OMNI & Local Search

Our expert team ensures your website is visible across multiple channels and devices, leveraging local SEO techniques to boost visibility in specific locations and capture local customers effectively.

Conversion Rate Optimization

Test, test, test – and then test some more. At Block & Tam, we believe that the best SEO ecommerce strategies begin with solid research. We build our testing approaches based on quantitative and qualitative analysis, rather than relying on subjective opinions. By prioritizing tests based on this criteria, we are able to maximize the impact of each test and effectively allocate resources for more efficient conversions. With our data-driven tactics, we will help your business increase its customer acquisition and grow ROI.

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eCommerce SEO FAQs

  • Ecommerce search engine optimization is all about fine-tuning your website in order to show up as high as possible in search engine results.

    This includes updating your content to properly reflect exactly what your customers are searching for, and using specific keywords to flag your content as highly relevant. There’s no denying that right now, we’re existing in a very crowded online space, and SEO is the key to helping you stand out from the crowd.

    The aim is to increase your site’s visibility in SERPs, leading to more traffic and—ideally—more conversions. This means that while your content has to be suitable for algorithms and search engine crawlers, it still has to be user-friendly and easy to navigate.

    Figuring out that balance is the key to cracking ecommerce SEO.

  • The whole point of SEO optimization is to get more traffic and, in turn, drive sales. Good, high-quality, and well-researched SEO results in long-term growth for brands and companies, as opposed to PPC which delivers more immediate, short-term results.

    Good SEO is also important for establishing your brand’s tone of voice. It builds trust and credibility for your brand: people are far more willing to trust organic results over paid ones.

    When it comes to crafting the copy on your website, it’s more than just the words on the page. Some of the key information plugged into the back end does most of the heavy lifting. With the right schema markup, product pages can appear high in SERPs, with the product visible to searchers.

  • Shopify, Magento, and WordPress are all popular choices when it comes to ecommerce. For a monthly fee, you can set up a website and online store, with great functionality for SEO. These platforms allow users to edit title tags, meta descriptions, and URLs across their sites, with added blogging functionality.

    A good ecommerce SEO agency will be well-versed across all of the popular platforms, so it’s entirely up to the brand to choose which suits them best. Block & Tam can work across all of them with you, to optimize your SEO strategy.

    Some things to consider when you’re choosing an ideal platform:

    • Your budget

    • How it can integrate with other software

    • The ability to scale your business with the platform

    • Customer support availability

    • The security of the platform’s payment processing

    • Maintenance requirements for your site

  • The best ecommerce search engine optimization strategy is one that is multi-pronged. Follow these steps to get the best results.

    • Optimize your product titles and descriptions for relevant keywords, based on SEO research

    • Ensure that your site is optimized from a technical perspective too, including filling out metadata

    • View your site through the eyes of a potential customer to be sure that it offers a seamless and enjoyable user experience

    • Request backlinks to establish and boost your credibility

    • Keep the content fresh and up-to-date, with regular additions where possible

    • Work with an ecommerce agency like Block & Tam to get the most out of your site

  • Search engine optimization and pay-per-click are two very different methods that, when done right, achieve similar results. While they’re both effective strategies to direct traffic to your website, ideally, ecommerce sites will use both SEO and PPC to ensure maximum success.

    On one hand, SEO gives your site visibility and credibility and is a sustainable, long-term approach to gaining traffic and converting leads. You’re constantly changing your website content, making sure it’s relevant and SEO-friendly. It’s an ongoing, time-intensive but ultimately rewarding process.

    Meanwhile, PPC ads are excellent for short-term gain. They allow you to reach searchers quickly, and adjust or customize your campaign as you go. With PPC, you can skyrocket to the top of the SERP traffic - but once your ads stop, so will the traffic. It’s as simple as changing a few settings and keeping an eye on performance, but does result in a huge traffic boost - while it’s active.

    In short, the most effective way to boost traffic and build your customer base is having a strategic combination of both SEO and PPC. Working with an ecommerce SEO agency like Block & Tam—who are well-versed in them both—can make the process a lot easier.

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