Paid Search Agency
We Are Paid Search Specialists
Block & Tam is a highly experienced paid search agency. We specialize in the creation and management of powerful paid search strategies that combine our expertise and proprietary technology to provide best-in-class channel management. We understand the importance of working in tandem with your other channels and becoming a true extension of your team and business.
We are proud to stand amongst the top 1% of Google Partners, demonstrating our mastery of paid search advertising. Our team provides personalized reporting to ensure transparency and actionable data that ensure your marketing dollars are spent efficiently. Additionally, our regular market updates and actionable recommendations allow for proactive decisions, ensuring continuous optimization of your campaigns. Our dedication to your business, combined with our best-in-class technology, is why we are among the most trusted Google & Microsoft Partners.
A Paid Search Agency With a Proven Track Record
Block & Tam is a paid search agency with years of experience. We’ve been managing paid search campaigns since before Google Shopping and site links existed, when there was only one ad headline with a 25-character limit and average position was still a thing – ah, the old days. As the engines have evolved, so have our paid search services, allowing us to generate new levels of efficient growth for our clients consistently.
Most recently, we achieved outstanding results for Net-a-Porter, including a 45% increase in traffic, a 46% increase in revenue, a 54% increase in orders, and a 59% increase in new customers.
With results like these, it’s no wonder that we’re an award-winning paid search agency. We have endless accolades to prove our worth including 2023 US Search Awards Winner for Best Use of Search - Fashion and 2023 Global Digital Excellence Awards Winner for PPC Agency of The Year, among many others.
Our Paid Search Services in Detail
Identify Opportunity, Mitigate Loss
We want to show you the true potential of your Paid Search dollars – the good, the bad, and often, the ugly. We immediately surface opportunities and waste in accounts and change the trajectory of performance.
Google Premier Agency Partner
Google doesn’t hand out Premier Partnerships to just any paid search agency – our success in managing hundreds of millions of paid search marketing dollars has earned us this stripe.
Your Interests Are Our Interests, Not The Search Engines
Search engines sell advertising, we sell performance. We prioritize the health of your business over increasing budgets. Not every paid search agency can boast real-time reporting dashboards that enhance their agile working style and improve insight, but Block & Tam can.
YouTube & Reach
Our paid search specialist team is well-versed in measuring the success of YouTube campaigns by examining and interrogating the data. As with all channels, testing is critical, so we are no strangers to lift studies, measuring the impact on lower funnel activity, geo-burst tests, and YouTube Shorts to name a few.
Ready to get started? Let’s connect
Paid Search FAQs
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Paid search is a type of advertisement in the search engine results page (SERP). They’re also sometimes referred to as pay-per-click (PPC) ads, because businesses only pay for the ads when they are clicked.
Google paid search results are shown at the top of the SERP, above the organic search results, with an ‘Ad’ declaration. They can also appear in a product-feed style.
• The Ad rank, which is the precise position of a paid ad, is determined by six factors:
• Bid amount — businesses and advertisers bid on keywords and phrases in an auction-style approach.
• Quality of ad and landing page — the more relevant and useful your ad and landing page, the better your positioning will be.
• Ad rank thresholds — determined by factors like: ad quality, ad position, user signals and attributes e.g. location or device type, the nature of the search, and related auctions.
• Keyword popularity — if two ads have the same ad ranking, the highest keyword bidder will win. For popular keywords, you’ll likely be competing with large businesses with a higher paid ad budget.
• Search context — determined by things like the search term, location, device, time, nature of search, competing ads, and search results.
• Impact of ad extensions — the impact of including extensions like phone numbers or several links.
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There are several benefits of using paid search marketing for your business:
Reaching specific, high-intent audiences: People often use search engines to purchase products and services. By conducting keyword research and matching search ads to search intent, businesses can target these types of customers.
Instant, measurable results: Targeting high-intent audiences means they’ll be more likely to convert quickly. With the right help and expertise, it doesn’t take long to set up a paid search campaign, so businesses can start seeing results in a short space of time. Over time, you can use paid search analysis to optimize paid ad campaigns and boost their performance.
A high return on investment: Paid ad prices are determined by the market, not the search engine. You can set your maximum bid amount, but you’ll only ever pay a penny more than the highest competing bid. The average return on ad spend (ROAS) for Google is 200%.
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The basic breakdown is:
• You create a paid search advertising campaign based on a desired outcome using targeted keywords.
• A search engine user searches the keywords.
•Your ad appears.
• The user clicks on the ad and is taken to your website.
• You pay for each click, based on the keyword bid amount.
The cost-per-click (CPC) will vary depending on how competitive the keyword is. Your ad visibility will depend on the budget you have set for the maximum bid amount. To get the best results from your paid search strategy, you can use professional paid search services.
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A paid search ad is a type of advertisement that appears as part of a brand’s pay-per-click (PPC) campaign. Examples include:
• Search ads — ads that appear on a search engine results page (SERP). Businesses bid on keywords to be positioned at the top of search results.
• Display ads — banner image ads or rich media ads that are displayed on web pages. These visual ads often target users based on interest or demographics.
• Shopping ads — ads that display products, including name, images, prices, reviews, etc., directly on the SERP.
• Retargeting ads — ads that re-engage users that have previously visited a website or interacted with content, urging them to return and take action.
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Paid search and search engine optimization (SEO) are both marketing tactics that are part of an overall search engine marketing strategy.
In a nutshell, SEO is used to get websites to rank organically on the search engine results page (SERP), while paid search is a type of advertisement that positions websites directly at the top of the SERP, above the organic listings.
SEO is a long-term game that builds over time as websites generate content, build backlinks, and optimize their websites. Businesses don’t have to pay to rank high up on the SERP, though it takes time and effort to do so. The specific benefits for SEO include:
• Brand awareness
• Credibility and brand trust
• ‘Free’ in terms of not having to pay for ads
• Sustainable traffic growth
Paid search, or PPC, on the other hand, delivers more immediate results, though it does require an advertising budget. The benefits of using paid search tools include:
• Highly targeted traffic
• Immediate results
• Guaranteed visibility
• High ROI
The best method is to combine both SEO and paid search, with the help of a specialist paid search marketing agency. This integrated approach carries the following benefits:
• Additional keyword data and paid search analytics can be used for SEO
• PPC may reach areas where SEO doesn’t
• Paid search helps to drive up overall traffic
• You can re-target users who found you through SEO
• Paid search allows you to test your keyword strategy
The Results
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Net-A-Porter
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Ganni
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Veronica Beard