Is Your Brand on Threads Yet? 6 Reasons Why It Should Be
In a groundbreaking move, Meta (formerly Facebook) has introduced "Threads," a revolutionary social media platform that promises to redefine the way we connect and interact online — but is it worth the hype? In this article, we explore what Threads is, why joining could benefit your luxury brand, and answer your top FAQs about Threads.
What Is Threads?
Threads is a social media network that focuses primarily on text-based content, though users can still share image and video-based content. It’s very similar to X (formerly Twitter) in how it prompts conversations, idea-sharing, and debates.
Launched in the summer of 2023, Threads is still a new platform within social media. It was built as a sister app to Instagram, allowing users to quickly create accounts using their Instagram accounts. Thanks to this strong link to Instagram, Threads became one of the fastest-growing social media apps, surpassing 1 million users in just 1 hour and 70 million users in 2 days.
Should I Join Threads? 6 Reasons to Join
1. REACH INTERESTED AUDIENCES
Meta has put user experience at the forefront with Threads, offering an intuitive and personalized interface. The platform adapts to individual preferences, curating content based on users' interests and social connections. This tailored approach ensures that users are presented with relevant and engaging content, making their social media experience more enjoyable.
As a brand, this makes it easier to reach audiences whose interests and values align with yours, allowing you to build deeper and more meaningful connections with your customers and prospects.
2. BUILD MICRO-NETWORKS
Threads introduces the concept of micro-networks, enabling users to create and engage with smaller, more intimate communities within the larger social landscape. These micro-networks provide a sense of belonging, fostering deeper connections and more focused conversations. Whether it's a shared interest, Threads empowers users to build meaningful communities around their passions, providing brands with the perfect opportunity to reach customers who are interested in their products.
3. COMMUNICATE DIRECTLY WITH CUSTOMERS
Meta has revolutionized communication on Threads with cutting-edge features. Users can engage in real-time video and audio conversations, transcending traditional text-based interactions. The platform leverages advanced technology to provide high-quality, immersive communication experiences, bridging the physical distance between users and enhancing social connections.
If you’re looking to build a community of followers, what better way to do that than to speak to them directly?
4. CAPITALIZE ON THE PLATFORM’S MARKETING POTENTIAL
Threads presents an exciting opportunity for brands to connect with their audience in innovative ways. Brands can create captivating and interactive experiences for users, showcasing products and services in a unique and engaging way. The personalized content feeds also enable brands to reach their target audience more effectively, enhancing brand visibility and fostering authentic connections.
5. REACH A NEW AND WIDE AUDIENCE
With over 10 million downloads in the first 7 hours since launch, it’s been a promising start for Threads. The platform offers new opportunities to reach customers who’ve switched over from X (formerly Twitter) or who are exploring new text-based platforms.
6. COORDINATE YOUR SOCIAL MEDIA STRATEGY
Threads by Instagram seamlessly integrates with other Meta products, allowing brands to share content effortlessly across platforms. From sharing photos and videos to hosting live events and collaborative projects, Threads streamlines the sharing process, enabling brands to stay connected with their social circles in real-time.
Zuckerburg states: “We are working toward making Threads compatible with the open, interoperable social networks that we believe can shape the future of the internet.”
Photo credit: Instagram
Threads FAQs
Do you have to have an Instagram account for Threads?
Yes, you’ll need an Instagram account to join Threads. That’s because it creates your Threads profile using your Instagram profile information. Threads was built by the Instagram team as a kind of text-based sister app. When you set up a Threads account, it will be linked to via your Instagram account.
When will Threads have a desktop version?
A desktop version of Threads is now available at threads.net. The web app was launched in August 2023, a month after the mobile app launched, and is available to everyone.
Can you see your likes on Threads?
Yes, you can see all of the threads that you have previously liked on the Threads app through your settings. Here’s a step-by-step to explain how:
Step 1: Click on your profile picture or icon in the bottom right-hand side of your screen. This will take you to your profile.
Step 2: Tap the settings icon (two horizontal lines, with the top line slightly longer than the bottom line) to go to your settings.
Step 3: Tap ‘your likes’. You should now be able to see all of your likes.
How many users does Threads have?
As of January 2024, Threads has 160 million users. The app reached 100 million users in just 4 days and 6 hours.
User numbers are likely to keep increasing quickly. It was only launched in the EU on December 14th 2023, 5 months after its launch in the US and UK.
Does Threads show who viewed your profile?
No. Threads currently doesn’t allow users to see who viewed your profile. This also means that other Threads users won’t know if you have visited their profiles. The only way to know if another account has seen your content is if they have interacted with it by way of liking it, replying to it, reposting it, or quoting it.
If you wish to limit the visibility of your threads and your threads profile, you can switch your profile to private in your settings. This way, only Threads accounts that you accept can follow you and see your threads posts, as well as who you follow or who follows you.
When did Threads launch?
Threads launched in July 2023 in the US and the UK.
The desktop version of Threads launched in August 2023.
Threads was launched in the EU in December 2023.
How do you get verified on Threads?
To get your account verified on Threads, you’ll need to be verified on Instagram. Your verified badge then carries over to your Threads profile.
However, Meta Verified subscription benefits do not carry over to Threads, they’re only available on Instagram.
You can get verified either through legacy verification, which requires you to submit evidence to prove you’re a person of public interest, or through Meta Verified which, for a monthly fee, just proves that you’re a real person.
To get legacy verified:
Go to your Instagram profile
Tap the three-bar menu
Tap Settings And Privacy
Tap Account Type And Tools
Tap Request Verification
Fill out the form
Tap Submit
To get Meta verified:
You need to be a non-business profile and over the age of 18
Go to your Instagram profile
Tap the three-line menu
Select Meta Verified to get started or join the waiting list
How to delete a Threads account
Currently, you can only delete your Threads account if you also delete your Instagram account. However, you can deactivate your Threads account without deleting or deactivating your Instagram account. Here’s a step-by-step on deactivating your Threads account.
On desktop:
Click on the two horizontal bars menu button in the top right
Click settings
Click account
Click deactivate Threads profile
Confirm your choice
On iPhone or Android:
Tap your profile picture or profile icon in the bottom right to go to your profile
Tap the two horizontal bars menu button in the top right
Tap account
Tap deactivate or delete profile
Tap deactivate Threads profile
Confirm your choice
You can only deactivate your Threads profile once a week.
Is Threads worth it?
There are several key benefits for brands being active on Threads. Firstly, it allows you to reach interested audiences by showing your content to users with similar interests based on the app’s algorithms. These interested users are more likely to resonate and engage with your content and eventually convert into customers. These users can then form a community around your brand, building stronger, more loyal relationships.
Being active on Threads also allows you to directly communicate and open up conversations with your customers, which introduces an excellent channel for you to learn more about them and carry out market research.
All in all, brands that wish to engage with their audiences in meaningful ways will benefit from being active on Threads.
Work with social media specialists with Block & Tam to coordinate your digital marketing efforts.
