Net-A-Porter
background
Net-A-Porter tried to take paid search in-house in 2018 (as part of a cost exercise.) This resulted in a substantial performance drop across all accounts and B&T were asked to consult with the group to resolve the situation.
Our Solution
Generated a 400+ page audit with a prioritized roadmap, delivered in under 1 month
Initiated a complete overhaul of the way budgets were deployed historically - moving from yearly (siloed by channel, market, and month) to fluid budget between channel, market, and day/hour to create efficiencies for all channels + significant performance improvements
Created processes for centralized internal team, ensuring their capability to surface strategic initiatives to executive team that had meaningful impact on performance
Created a comprehensive testing roadmap for future growth
The Outcome
An immediate improvement saving of millions of dollars per annum with a significant increase in top line revenue (see next page) plus long-term growth of c.45% YoY each year
B&T were selected as the global PPC partner for the entire YNAP group - since then, we have rebuilt paid search into the group’s largest digital channel globally
Results Year Over Year
45%
increase in traffic growth
46%
increase in OVERALL REVENUE
10%
increase in return on ad spend
-10%
decrease over in COST PER CLICK
54%
increase in orders
59%
increase in new customer orders
“THEY ARE A DREAM TEAM. Not only are they incredibly knowledgeable across today’s most important paid media channels, but they are also approachable, open minded, dedicated and determined.”
More Results
-
Ganni
-
Veronica Beard