Case Study

+73%

Revenue and +29% ROAS

Elevating a luxury fashion brand through creative intelligence and cross-channel precision.

Client: Veronica Beard
Category: Fashion / Luxury Apparel
Services: Paid Social, Creative Strategy, Analytics & Attribution

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  • The Situation

    Veronica Beard is one of America’s leading luxury fashion houses, known for its tailored, modern classics.

    While the brand’s digital program was well established, creative fatigue and rising acquisition costs were slowing growth.

    Block & Tam partnered with the Veronica Beard team to rebuild their paid social framework around performance-driven creative, cross-platform optimization, and a continuous learning system designed to sustain long-term profitability.

  • The Challenge

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    Rising CPMs and declining return on ad spend across Meta

    Creative velocity limited by content production cadence

    Over-reliance on evergreen ad formats that underperformed with new audiences

    Fragmented creative testing approach with limited feedback loops between performance and brand teams

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  • The Solution

    Block & Tam deployed its Creative Engine methodology; a process that combines structured creative testing, content taxonomy, and real-time learning loops.

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    Data-Backed Testing Framework: Introduced a creative taxonomy across hooks, angles, and formats, allowing the team to track performance by concept type

    Signal Alignment: Paired top-performing creatives with advanced audience signals (broad + Advantage+), ensuring scalability without sacrificing efficiency

    Continuous Optimization: Instituted weekly learning cycles, new concepts informed by previous creative winners, reducing fatigue and compounding results

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  • The Outcome

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    +73% revenue growth

    +29% increase in ROAS

    –49% CPM reduction

    +93% improvement in CVM

    Established an iterative, data-driven creative framework now used across all paid social channels

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  • The Data Stack

    [2cols]

    Layer

    Attribution & Analytics

    Creative Intelligence

    Optimization Signals

    Reporting

    [split]

    Tools/Platforms

    GA4, Meta Ads Manager, Looker Studio

    Block & Tam Creative Engine, Ad-Level Performance Tracking

    ASC Value & Volume, Advantage+ Audiences

    Weekly Creative Learning Reports, Performance Dashboards

  • The Services Involved

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    Paid Social: Campaign structure, testing framework, and optimization across Meta and TikTok

    Analytics & Attribution: Creative-level reporting and insight generation

    Growth Advisory: Ongoing strategic oversight and learnings integration

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Block & Tam helped us connect the dots between data and decision-making, it changed how we scale.

Bring your data. We’ll bring a plan.

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