Veronica Beard

Veronica Beard made the decision to migrate Social to a different agency a year before joining Block & Tam. However, this transition led to inflated costs, limited performance improvements, and an absence of scalability.

Result

Results within first four months

-49%

Decrease in CPM

93%

Increase in CVM

73%

Increase in revenue

29%

Increase in ROAS

Challenges

  • To address the issue of cost inefficiencies, Block & Tam conducted a thorough analysis of the client's existing operations, identifying areas of unnecessary expenditure and implemented cost-saving measures.

  • To drive growth in last-click revenue and ROAS, we employed a comprehensive data-driven approach. This involved conducting in-depth market research and leveraging advanced analytics to identify high-performing channels, target audiences, and conversion strategies.

  • Collaborating closely with Veronica Beard’s creative team, we utilizied their expertise and combined it with our market insights and industry trends to power production.

Approach

  • Implemented best practice account structure, prioritizing revenue driving tactics

  • Consolidated audience targeting to reduce overlap & combat historical CPM inflation + scale CVR & ROAS

  • Introduced always on testing strategy for creative insight & improved YoY revenue contribution (+51% YoY)

“B&T shouldn’t be categorized as a mere agency, they’ve become an integral part of our team. The exceptional growth they’ve spurred in our business has outperformed all other sectors and persists even after two years.”

Yasmin Li

Senior Paid Media Manager at Veronica Beard