Veronica Beard
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Veronica Beard made the decision to migrate Social to a different agency a year before joining Block & Tam. However, this transition led to inflated costs, limited performance improvements, and an absence of scalability.
Our Solution
To address the issue of cost inefficiencies, Block & Tam conducted a thorough analysis of the client's existing operations, identifying areas of unnecessary expenditure and implemented cost-saving measures.
To drive growth in last-click revenue and ROAS, we employed a comprehensive data-driven approach. This involved conducting in-depth market research and leveraging advanced analytics to identify high-performing channels, target audiences, and conversion strategies.
Collaborating closely with Veronica Beard’s creative team, we utilizied their expertise and combined it with our market insights and industry trends to power production.
The Outcome
Implemented best practice account structure, prioritizing revenue driving tactics
Consolidated audience targeting to reduce overlap & combat historical CPM inflation + scale CVR & ROAS
Introduced always on testing strategy for creative insight & improved YoY revenue contribution (+51% YoY)
Results within first four months
-49%
DECREASE IN CPM
93%
increase in CVR
29%
increase in ROAS
73%
increase in REVENUE
More Results
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Net-A-Porter
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Ganni