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How to Increase ROAS on Meta [2024 Update]
Since 2020, Block & Tam have been helping businesses to mitigate issues and explore new strategies for reaching and engaging with their target audience - we have condensed some of our most important findings into 4 Key Tips for Achieving Positive ROAS on Meta in 2023
Is Your Brand on Threads Yet? 6 Reasons Why It Should Be
Threads by Meta has sparked excitement and curiosity among users worldwide. Let’s dive into the world of Threads and explore the unique elements that make it a compelling platform for social engagement.
Social Media and the Economy: How to Do Social Media Marketing in a Recession
Economic conditions can have a significant impact on social media marketing, as they can affect consumer behavior, spending habits, target audience, pricing and promotions, and competition. Businesses need to be aware of these potential impacts and adjust their social media marketing strategies accordingly to effectively reach and engage with their target audience.
5 Sustainable Fashion Brands That Are Paving the Way Forward
Sustainability is becoming increasingly important in the fashion industry, and these five brands are leading the way in sustainable fashion. By using eco-friendly materials, reducing waste, and supporting fair labor practices, these brands are setting an example for the rest of the industry to follow.
Why & How To Use User-Generated Content
By leveraging UGC and TikTok first content in their marketing strategy, brands can create a more engaging and authentic message that resonates with their target audience. This not only helps to increase brand awareness and credibility but also helps to generate new content that can be shared across multiple channels.